Bradley Lester is the founder of More Catering Clients, a company dedicated to helping catering businesses grow by unlocking a powerful but often overlooked resource: their existing client list.

In an industry where business owners frequently pour time and money into ads and social media campaigns chasing new leads, Bradley saw a smarter path. He realized that the most cost-effective and reliable way to fill a catering calendar often comes from those who already know and appreciate the service... satisfied past clients.

The idea took shape when he helped a friend running a top-tier catering company. Despite rave reviews, the business was struggling to see a return on its ad spend. At the same time, a list of happy former clients sat idle. Bradley helped craft a simple email campaign to re-engage them. Within weeks, the business was fully booked without spending another cent on advertising.

That experience sparked a broader mission. Today, Bradley and his team work with caterers across the country, using clear and effective email strategies to reconnect with past customers, revive interest, and turn one-time events into lasting client relationships.

Their approach isn’t about working harder. It’s about working smarter. And for many caterers, that shift makes all the difference.